Why Blogging Works: 10 Reasons to Start a Blog

Why Blogging Works: 10 Reasons to Start a Blog


Are you on the fence about whether or
not you should start blogging? Wondering if it’s even going to be worthwhile for you?
Well, here’s the thing… I’ve been blogging since 2009 and I can honestly say that I
wouldn’t have the online presence I do today if it weren’t for the blogs I’ve
run. Blogging has allowed me to connect with people all over the world, partner
with some pretty amazing brands, and also make money online. If that’s not reason
enough to get you blogging, the tips I’m about to share with you will seal the
deal. So, if you currently run a business and you’re wondering if blogging is
right for you or if you want to start a blog so you can finally build that
online business you’ve been dreaming about, you, my friend, are in the right
place. I’m going to share the ten reasons I believe blogging is essential for
online business owners. Want to find out what they are? Just keep watching. Reason number one to start a blog: it can help drive traffic to your website. Whenever you publish a new post to your site, it gives you new content to
promote. So, this gives people a reason to check out your blog post and they just
might spend a little extra time exploring the rest of your site. It gives
them an opportunity to check out all those amazing products and services
you’re offering. Reason number two: blogging helps position you as an expert.
Through your blog posts, you’re able to show the world what you know and what
you can do. So, when you publish quality blog posts that share your expertise,
your audience will start to see you as an authority figure in your field and
they’ll begin to trust you. To make this work for you, you need to
consistently share amazing, valuable content that your audience is looking
for. You need to solve their biggest problems with the content you create. So,
in time, visitors to your site will start to see you as the go-to expert for
whatever it is you’re writing about. And this is one of the biggest reasons why
you should blog because it will help build up the trust you need to establish
loyal readers and fans. Reason number three: your blog gives your brand voice. The blog posts you publish are an opportunity for people to get to know
you better. They give your brand a voice and help
you attract the right people to your website and, when done correctly,
it’ll help you repel the ones who aren’t right for you. While you may struggle to
find your voice in the beginning, it will come if you just give it time. You’ll be
able to strengthen your voice and become more confident with it the more you
write. Reason number four: a blog can help you build a connection. The content you
share and the voice in which you write with will be two of the factors that
draw people into your brand. It allows your audience the chance to get to know
you as long as you’re letting your true personality shine through. All of this
will help with one key reason why you should blog, which is building the KLT
factor. KLT stands for Know, Like, and Trust. And you can use blogging as a way
to help your audience get to know you better. So, when they get to know you
better, they’ll start to like you because you’re awesome, of course. And then
they’ll start to trust you, which, as I mentioned, is a key to succeeding in
business. Your blog also opens the lines of communication between you and your
readers. And it invites them to start a conversation with you in the comment
section. This is going to form and strengthen that relationship you need to
convert a website visitor into a loyal reader. Reason number five: blogging can
help you make the sale. Your blog posts help you attract your target market to
your website and allow you to provide tons of free content to them. And think
about it, don’t you love being able to try something before you buy? Well, all
that free content on your site is giving your audience a taste of what it’s like
to work with you or buy one of your products. So, a great blog post is the
stepping stone to turning a visitor into a customer, a subscriber, or a loyal fan. You don’t want to miss an opportunity to convert a new reader of your website. Reason number six: publishing blog posts is great for SEO. This goes back to that
first point about blogging being a great way to drive traffic to your website. Besides just sending general traffic to your site from the promotion that you
do, it’s also great for SEO. By blogging consistently, sharing quality content, and
optimizing your posts, you’ll get a boost in the search rankings. So, when your
posts start ranking higher and higher, it’s going to gain you more attention. People will be more likely to discover your content
and visit your website. So, it’s not only a reason why you should blog, but also a
reason why you should take the time to optimize the content you publish. Reason
number seven: blogging pushes you to learn and better your skills. One thing I
learned quickly about starting a blog is that you have to stay on top of what’s
going on in your industry. You’ll want to be prepared to write about the news or
the trends of the moment. And you always need to expand your knowledge by
learning new things that you can then pass on to your audience. It’s ultimately
a way to help you become a better business owner. Reason number eight:
blogging can give you a competitive advantage. So, think about this for a
second… You’ve come across websites for two different businesses that offer the
same thing. They both have amazing testimonials from their customers
vouching for them, which is awesome. But one of those businesses has a blog
that provides valuable content and the other business doesn’t have a blog. So, which
one would you hire? Well, it’s safe to say that many people would go for the
business that is running a successful blog.
The reason the blog can sway people is that it provides a sample of their work. It showcases the knowledge this business owner has, which will ultimately help you
in the long run. And as I mentioned before, top-notch content on a blog can
play a huge role when it comes to building trust with your audience. Having
a blog will help you stand out from your competitors in your industry and you
want to make sure you use that to your advantage. Reason number nine: you are in control of your blog. So, here’s the thing… Social
media is great and all, but you don’t own those platforms. If that beloved social
media platform you spend all your time on shut down one day, you’d lose
everything. You’d lose all the content you posted. You’d lose the following that you
built. But, that won’t happen with your blog. With a blog as a quintessential
part of your business, you have a home base to direct your traffic. You’re also
in control of everything you post there. There won’t be any character limits or
any other kind of restrictions. You’re allowed to do really anything you want
on your blog and nobody can take that away from you. Well, unless you’re doing
something super shady to get yourself into trouble. But as long as
are complying by internet rules, your blog is all yours. And finally, reason
number 10: it’s fun. If you enjoy writing and creating content, blogging should
truly be enjoyable for you. Not only will your readers appreciate the amazing
content you produce, but you’ll enjoy working on it as well. Plus, blogging is
the key reason I’ve been able to connect with amazing people all over the world
and it just might help you do the same. Well, that’s a wrap on this video! Thank
you so much for watching! And I hope these ten reasons will inspire you to
finally start that blog you’ve been dreaming about. Don’t forget to give this
video a thumbs up and for more tips on blogging and online business, make sure you
subscribe!

4 thoughts on “Why Blogging Works: 10 Reasons to Start a Blog

  1. What's holding you back from blogging? Let me know so we can banish those fears and help you get started!

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