Why does Google index blogs faster than other sites?

Why does Google index blogs faster than other sites?


>>CUTTS: Lots of questions from the UK. Lee
Willis from Cumbria, UK asks, “Why does Google crawl/index blogs, specifically, sites notified
by ‘WordPress XMLRPC pings,’ so much faster than a “normal” site submitting a revised
Sitemap. What is the impact of that on the overall ‘quality’ of the index?” Well, we
always try to maximize the quality, the relevance, the accuracy of our index. And you’d want
to make a distinction between crawling and indexing because Sitemap submission does not
guarantee that we will crawl the URLs on that list. It is very helpful to help us discover
new URLs or to make canonicalization decisions, but we don’t guarantee you that if you submit
a Sitemap we’ll go and crawl it. There have been some people who did some experiments
where they saw that happened, but I’m not going to, you know, confirmed or deny that,
and policy can always change on exactly how we do use Sitemaps submissions. But crawling
and indexing is different, so if you do a ping a lot the time Google will come and crawl
you but often it’s Google blog search because if you’re doing those WordPress or web logs
or feed burner pings, those pings are often, you know, the sort of things that are blogs,
and, so, a blog search might come and crawl you five minutes later. But then, if you show
up, you might show up in the blog search core post, not in our main web index core post.
So just because you get crawled, it doesn’t mean that you’re getting some sort of index
boost or anything like that. We do sort of try to rationally decide what’s the best quality
of data, how do we get that, sometimes it’s crawling stuff immediately. Like, with blog
search, you have a very fast, very real time sort of results. And sometimes it’s, you know,
taking Sitemaps and then that might result in crawling at a different pace or you might
not give any boost at all. But we do use that information in lots of ways to try to help
us improve canonicalization and help us try to improve the quality of our index. So, you
know, I wouldn’t say, “Oh, ping, that’s the way it automatically gets crawled,” or anything
like that. If you make great content, you get to be well-known, we will probably crawl
you relatively frequently and see updated content anytime you make a good change.

11 thoughts on “Why does Google index blogs faster than other sites?

  1. I hear what you are saying that its the Google Blog Search that might be crawling the site but that doesn't reflect my experience. I've got a new site with a blog section. I'm finding that my blog postings are showing in the index 1-2 days after posting yet my site hasn't shown up in the index after 2 weeks despite submitting a sitemap and being crawled twice.

  2. This is very much true since blogs are the kind of sites that always produces content regularly, so they have the chance to get crawled instantly since Google likes websites with fresh content. But Google wouldn't index your post if it thinks that its not relevant to people's searches. They have to look at first the domain trust, page trust, and if they think that you have a good backlink profile.

  3. Now this definitely clarifies everything. More often than the usual, a lot of people get confused between indexing and crawling. A ping on a page and the probability of Google crawling on your page isn't a guarantee, Google, as wise as they are, have to check on your page's rank/content, and that's where Google decides to crawl to check or may even boost the index of the page.

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