You’re Sitting on the Secret to Success Blogging – Content Marketing Tips

You’re Sitting on the Secret to Success Blogging – Content Marketing Tips


– Unbeknownst to you, you’re
probably already sitting on the secret to successful blogging. Hello, my name’s David Spark, and welcome to Content Marketing Tips. The secret to successful
blogging is actually sitting in your top 10 most successful blog posts, and to figure that out, you have to go into your
Google Analytics and look. What are my top 10 most successful posts? Then, look at those posts and say, “Hey, well, what is it about this? “What am I saying? “What am I writing about in these posts “that are making them so successful?” I wrote an article for
Forbes where I interviewed a few other successful bloggers and asked them to do this exercise. Take a look at your top
10 most successful posts and tell me what you
learned about your writing from these posts. What are the types of posts that are most successful for you? So here’s a quick summary of that. You can read the full article on Forbes. I have a link to it in
the description below. First and foremost, the issue is it’s search. I know a lot of people want to tell you that you need to spend
time on social media and get your content out there
on social media, which helps, but if you take a look
at your Google Analytics, the majority of your traffic
is coming from search. Don’t trust me; look at
your Google Analytics. Now, unless you’re a news site, then all your traffic’s
probably coming from Facebook, but for most of us, our
traffic is coming from search. All right, next realization from top 10 most successful blog posts. We want answers. Answers, I tell you. Answers now. Well, it comes as no surprise. The majority of people
who are searching online are looking for answers, and if you are successful
in providing an answer, a really good one, better
than what other people write, more complete, easier to understand, chances are that will be a
very successful blog post. Next, top 20 is the new black. You’ve probably read or
written a lot of top 10 lists, and maybe they got
traffic, maybe they didn’t. But for my writing, I have noticed that my most successful
blog posts are top 20 lists and even higher than that. It appears that 20 is kind
of a magical number in that it makes people realize, heck, this person really knows
what they’re talking about, because they really delved into the topic. Honestly, I can write a
top 10 list about anything, but a top 20? It takes a lot more work. Next, my dad can beat up your dad. This has to do with
competitive post writing. If someone is writing something about you, about your product that is negative, saying that what you’re
saying, writing, producing is not correct and your community doesn’t
come to back you up, well, you’re going to
need to back yourself up. You’re going to need to
back up your product, whatever it is, and defend
why yours is better, different than the competition. People are searching for
comparative information, and if you’re not providing
it, somebody else is, and it may not be directed to your product and what you want them to say. Next, complain, complain,
and then complain some more. This is very true of my blogging. I’ve noticed that people kind
of love to watch me complain, and some of my most successful
posts are about complaining, about complaining about
how I’ve been treated or complaining that something isn’t good. So a top 10 or probably
I’d write a top 20 list of tips on what you should do won’t actually do as well
as a top 10 or 20 list of things you shouldn’t do. Too much is just enough. There is a theory that people only have a very short attention span, and yes, people do have
short attention spans, but those people may never
become your customer. Again, depending on what you’re selling. The reality is really long blog posts do extremely well in search. Inevitably, people say, “Well, who will read that whole post?” Well, it’s not important
for them to read it. What’s more important is
for them to discover it and get the information
they need out of it. There’s traffic in the long tail, if you can get all of it. Christopher Null, who is
a blogger for Drinkhacker, wrote about a random
tequila, and surprisingly, this random tequila is getting
an amazing amount of traffic. What that has to do
with is a lot of people want to write about
the most popular thing, but if you can get all the traffic on one very specific subject, that can turn out to be a top
10 most successful blog post. You’re nothing unless
you’ve got the complete set. Well, similarly, with our friend Christopher Null of Drinkhacker, his whiskey page, which he’s
trying to be a completist on all information about whiskey, is one of his most top 10
most successful blog posts. So if you feel that you
can get all the information on one subject, even if
it’s a minor subject, you will generate a ton of traffic. Next, it’s mine, it’s mine, mine, but you might actually like it, too. What’s kind of funny is that people feel that they have the need to always write about
the most popular thing that’s out there. If you’re really good at it
and you’re first to market, then yeah, that will
do really well for you, but the one thing people
can’t steal from you is personal stories, and people love to read stories and they love to relate to those stories. For me, and for many
of the other bloggers, personal stories do extremely well. Next, ignore the data. When that moment hits, write. You’re going to read a lot of advice and see a lot of search tools out there telling you what you should write about, and some of that information
is very valuable. But you know what’s also valuable? The inspiration that
hits you at that moment. Bloggers I spoke to, some
of their top 10 posts, surprised them, just were
posts they wrote on a whim when they had an inspiration. And lastly, a little TLC
will keep it on the top 10. One of the bloggers I spoke to, Ed Bott, has a few blog posts that need to be updated every now and then because it’s technical information. If you have information
on your top 10 list for which the information is dated and it could use some new information, new, relevant information,
well by updating that post, it will actually give it new life, put a new date on it, shows it’s no longer
three, four years old, and it may keep it high
in your top 10 list and high in search results. Well, my homework for you
is to go and take a look at what are your top 10
most successful blog posts. You will probably be surprised
as to what’s so darn popular, and you’ll learn a little bit
more about your own writing and what your audience
loves to read about. If you discover something
in your top 10 post which is not what I just
talked about right here, please let me and the viewers know. Leave a comment in the description below. Lastly, if you haven’t already subscribed to this channel,
please subscribe to the channel and tell your friends. Thanks a lot, and you can read
the full article on Forbes in the link in the description below. Thanks for watching.

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