YouTube beauty blogging meets te reo Māori

YouTube beauty blogging meets te reo Māori


YouTube beauty blogging
is a phenomenon that has taken off in recent years, with NZ’s top beauty guru
making upwards of $300,000 a year. Now a young Maori makeup artist
has released the first ever reo Maori tutorial, and while Miria Flavell says she’s
just doing what she loves to do, she says that if her video
encourages more people to get into te reo Maori,
then that’s a bonus. Hania Douglas reports. YouTube makeup tutorials
have become somewhat common place. But here’s something
just a little bit different. I posted whether anyone would like
me to do a reo Maori tutorial, and so many said yes,
so I thought, oh ok. Miria Flavell has been
in the business of beautification for a while now, but she recently uploaded YouTube’s
first Maori makeup tutorial vid. When I was at uni with my mates,
I’d do everyone up for a night out, and that’s when I thought
I’d like to go study makeup. While NZ’s makeup artist community
continues to grow, there are still very few Maori
in the sector. Flavell says that it’s hard enough
creating her videos, it was made harder as there
aren’t many Maori makeup names. It was so hard! I didn’t know the words. I was there typing in all the words
into my Maori dictionary before I did anything. It’s clear this Maori makeup artist
is making quite a name for herself as she climbs the ranks
of the makeup industry. Companies have started sending me
PR packages to review, but what’s better
is that just this week, I’ve also received packages
from Maori companies, which I appreciate. I’ve seen the benefits
of this kind of vid with people even commenting
that this is a great avenue to encourage people to learn Maori, which is weird to me, but if it works for them,
then that’s great. But it might just be what’s needed to normalise te reo Maori
in the world we live in. Hania Douglas, Te Karere.

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